Successful banner marketing can be a powerful way to advertise your products and services to local customers. Banner printing is a low-cost option for your company to reach hundreds or even thousands of potential customers. Follow these 5 tips for making awesome banners and undoubtedly you too can start using banners to boost sales.
1.) Provide a specific message and campaign.
Begin by creating a specific message or promotion for your banners. With this purpose in mind consider your customers and what they want by asking the following questions:
- How does your company meet the goals and objectives of your customers?
- What challenges are you solving for your customers??
- How would you make your customers’ lives easier?
Use the following questions to help you create the core message for your banner. Clarify precisely what you want customers to do next. Instruct your customers to visit your website, call your phone number, or visit your physical location. Also, explain to them why they should act right away; for instance, you could offer a limited-time promotion. You’re off to a fantastic start if your banner message conveys how clients can obtain what they want, why they need it, and why they need it from you.
2.) Keep things simple,
To get the most out of your banners, keep them basic and memorable. That means concise, attention-grabbing headlines that stay in the minds of buyers. Rhymes and comedy might help customers remember your banner when they see it again in the future.
Keep in mind that most individuals will just look at your banner briefly if they see it at all. In order to make your banners stand out, you need make them aesthetically appealing. Make your banners easy to read and understand by limiting the quantity of text on them. It’s a good idea to keep your call to action brief. You can even establish a unique URL or phone number for consumers to reach you at.
3.) Create an eye-catching design
In order to get people to read your banners, you’ll need a visually appealing layout. Here are a few ideas for getting your brand noticed:
- Use Symbols and imagery that are unique
- Emphasize Intense and eye-catching headlines
- Contrasting color schemes
This list isn’t inclusive, and you don’t have to include everything in one banner. When it comes to advertising, there’s nothing wrong with using basic text-based banners.
4. Make use of specific placement.
The location of your banner is critical to its success. Banner placement can be decided by two factors: you may either aim to acquire the most views possible, or you can target a specific audience.
One method is to post your banners in high-traffic areas like shopping malls, crossroads, and community events where they will be seen by tens of thousands of people each day. In the example of a running shoe shop selling discounted sneakers, you can print a banner and post it near a jogging trail to advertise the offer. This would place the banner directly in the path of your target market.
A second alternative is to position your banner at specialized events, trade shows, or venues. The goal is to aim where your target audience is more likely to meet. A banner placed in a 5K race, where everyone is a potential buyer, is an excellent spot to advertise running shoes.
5.) Have your banner printed with high-quality materials
Printing your banners using UV-resistant inks on high-quality vinyl, vinyl mesh, or canvas is critical. This extends the life of your banners and improves their appearance, both of which improve the attractiveness of your company’s brand.
If you want to get the most out of your banner ads, you’ll need some careful planning. In order to produce banners that attract clients and bring more business. Now that you have read these 5 tips for making awesome banners it’s time to begin marketing using banners!
Ready to start? ICONIC print specializes in creating banners for all types of events and business. Contact us today to being your order.